Tag Archives: tape measure

Improve Your Home Commercial

Here’s a commercial I produced last year for a local DIY event, based on a concept and storyboard by Stephen McCreight over at GraphicsGarage. The tape measure was built and rendered in Blender 2.5. The logo was comped and the commercial was finished in After Effects. I still know After Effects too well to be finishing commercials in Blender. I’ll maybe get to the stage where I’ll become proficient enough with the video sequencer and nodes, but in the meantime, I’ve been using After Effects for about 15 years now so I’m way more confident with it.
It was quite tricky to get the animated shape of the tape measure. From what I can remember I modelled a straight length of the tape then used a curve modifier on it. I then used the Rotobezier plugin to animate the curve into the shapes of the house and the pound signs, while the mesh moved along the length of the curve. It was pretty fiddly in places, the transition of the curve from shape to shape almost had to be keyframed every frame to make it move the way I wanted it to. But once I got the hang of the Rotobezier it got a little easier.